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Business Model assessment, design & implementation

29/01/2009

Author

Patrick van der Pijl

Categories

Business Model Examples

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v_wc_parrochia_san_silvestro1I can’t believe what came across when I was speaking to an Italian guy at the airport. Venice is launching an online service enabling visitors to prepay for access to public toilets. Tourists who plan ahead – can you imagine! – can get a cheaper day or week-long passes to public toilets from February by visiting the city’s municipal website. The online day rate for two visits is 1 EURO in low season and 2 EURO in the high season. If you can find a toilet in Venice cause I found on the web that its not easy. It costs 7 EURO online for 10 toilet visits during a five-day period in the tourist high season and 5 EURO in the low season saving 2 EURO on each ticket. The pass is an attempt by the city , which hosts about 20 million visitors a year, to curb tourists from urinating in the streets. What do you think? A successful model? Let’s keep an eye on this peeing model.

Comments

1
Alex
31 January 2009
Here in Bangalore, where I'm currently giving a workshop, streets often seem to become one big toilet... Wonder if there's a business model in that...

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