PEAKS – Shifting into a profitable and scalable business model.

Fintech startup PEAKS envisions to make investing easy for everyone with their user-friendly investment solutions. To become profitable and scalable, the company partnered up with Business Models Inc. and Haerlem Capital. This collaboration led to a strategic overhaul, focusing on business model innovation and customer-centric design. Discover how PEAKS grew its user base, became profitable, and ensured sustainable growth. Read on to learn how PEAKS transformed into a successful and scalable fintech company.

Service: Strategy

Challenge.

PEAKS aimed to become profitable and scalable but faced limited market penetration, profitability concerns, and scalability challenges hindering their growth.

Solution.

Business model innovation, customer-centric design, and scalable practices to enhance PEAKS’ growth, profitability, and market penetration.

Outcome.

PEAKS saw a surge in users, achieved profitability, scaled operations into new markets, and enhanced its reputation significantly.

About PEAKS.

PEAKS is a financial services company offering an app-based platform that makes investing easy and sustainable for everyone. Users can invest small and large amounts into diversified portfolios of sustainable index funds without prior investment knowledge. The app features automatic deposits, transparent fees, and secure handling of funds. PEAKS focuses on democratizing investing and helping individuals build wealth for their future in a simple and accessible manner.

The challenge: Growing in a competitive fintech landscape.

PEAKS faced several challenges that hindered its growth and profitability:

Limited market penetration: PEAKS struggled to attract a broad user base and expand its market presence beyond early adopters.
Profitability concerns: The business model needed optimization to ensure long-term profitability and sustainability.
Scalability issues: PEAKS needed a clear strategy for scaling its operations and expanding into new markets or customer segments.

Our collaboration: A joint approach to innovation and growth.

We partnered with the new investor Haerlem Capital and PEAKS’ core team, focusing on business model innovation, customer-centric design, and scalable practices. We researched the market, clients, and competitors, redesigning the business model portfolio with relevant value propositions for both current and new customer segments.

In our strategic approach, we constantly challenged the status quo and critically looked at current business processes. We did not shy away from difficult discussions and decisions, making sure our collaborative efforts led to significant and sustainable improvements for PEAKS.

“We gained crucial insights from market validation, enabling us to expand and diversify our business model portfolio.”

Project results.

After finishing the project, PEAKS was set up for transformational change and growth. The strategic overhaul resulted in significant improvements for PEAKS:

1. Growth and profitability.

PEAKS saw a substantial increase in its user base, with higher acquisition rates and improved retention metrics. By introducing additional value propositions and optimizing costs, PEAKS achieved profitability while maintaining high service standards.

2. Scalability and market expansion.

With a clear roadmap for expansion and a scalable business model, PEAKS successfully entered new markets and diversified its customer base, ensuring sustainable growth.

3. Improved brand reputation.

Through improved market positioning, PEAKS became known as a user-friendly and trustworthy platform for beginner investors, boosting its brand reputation and market presence.

“We will always take our new investments through the BMI approach or ‘cars wash’ to make sure we can turn the business around.”

Thijs Groeneveld, Managing partner Haerlem Capital

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PEAKS’ transformation: Profitable growth achieved.

Through the intervention and redesign of their business model and value propositions, PEAKS shifted to a profitable growth strategy. The collaboration with Business Models Inc. and Haerlem Capital was key, addressing market penetration, profitability, and scalability challenges. This resulted in a larger user base, sustainable profitability, and successful market expansion. PEAKS also improved its brand reputation, becoming known as a user-friendly platform for beginner investors.

High performance and teamwork were crucial in this transformation. We aim for the best results and break down silos to create synergy, achieving remarkable outcomes for PEAKS and ensuring long-term growth.

Join us on your journey.

Let us guide you to your future, just as we did for PEAKS. Discover how we can help your organization unlock its full potential and create value through innovative business design. Contact us today to learn more and take the first step toward transformational growth.

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