No more grocery shopping?
One question that comes up is, “Is HelloFresh cheaper than going to a grocery store?”. The company has gone out of its way to do price comparison studies. It turns out that it is 75% cheaper to use HelloFresh than traditional grocery stores. This is because the middleman is cut out. HelloFresh sources directly from suppliers and they do not mark up the price of ingredients. Recipes are kept seasonal and ingredients are prepared in the appropriate portions so there is no food waste. On top of that, all of the ingredients that HelloFresh uses are responsibly sourced to minimize negative impact on the environment.
Direct insights from customers.
If you take a look behind the scenes, we see a data-driven platform that collects all of HelloFresh’s subscriber preferences. These customer insights allow the company to constantly improve their value proposition. By leveraging the power of data, HelloFresh is in a great position to optimize their own supply chain. The company is also able to directly improve customer experience by being able to make accurate predictions of what recipes customers want next.
By making the jump from a simple delivery to a well thought through recurring meal plan, HelloFresh is a clear example of theServices shift. By creating additional value out of food delivery through food and recipe preparation, customers are willing to pay a premium. Consumers are empowered to take ownership of their diet with none of the stress of cooking.