How to use this canvas.
The vision canvas will help you co-design the vision as well as the 5 bold steps to achieve that vision. Additionally, using this tool, your team will be able to clarify what supports your vision, what challenges your vision, and what opportunities are created in working toward your vision. Best of all, the vision canvas will help you derive design criteria for your business model(s) and strategy.
A vision statement is sometimes called a picture of your company in the future. But it’s so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning. When creating your initial vision statement you are essentially articulating your dreams for your business. This should stand as a reminder of what you’re trying to accomplish together. It may apply to your entire company or to a single division of the company. Whether for all or part of an organization, the vision statement answers the question, “Where do we want to go?”.
Probably the greatest aspect of the vision canvas is that your entire vision, including actions, supports, opportunities, and challenges, will be on one sheet of paper – not a book! It’s simple to share and easy to translate into concrete guidelines that decision makers (and executors) need to get their jobs done. Even better, creating a visualization of the vision, based on this canvas, will help you spread the word.
Regardless of the approach, you choose to compose your vision, you’ll need to involve the right people. This includes the decision-makers as well as everybody else! A vision without actions or ambassadors to carry the message forward is worth no more than the paper it’s printed on, no matter how well crafted.