Grow your core business
Drive revenue & customer growth in the business you already run.
- Value proposition design
- Innovation management
- Business transformation
We
design
growth.
Business Models Inc. helps the world's most ambitious organizations drive growth through innovation, customer-focused, entrepreneurial, creative and data-driven.
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///Paul Hastings/////////////////////Paul Hastings///01 Who we are
We did not join an industry. We started one. In 2010 Patrick van der Pijl fused the creativity of designers with the discipline of the boardroom and called it business design. Then we wrote the book on it, and five million people picked it up. The big firms sell you answers and send the bill again next year. We build the ability to answer into your own people, so the day we leave is the day you speed up. Fifteen years on, the idea has not changed. We help people help themselves.
Since 2010 · Amsterdam · Taipei · Shenzhen
Read our story →
02 What BMI does
We find your next growth, design the business that captures it, build the product that proves it, and hand your team the keys.
The four steps are one continuous loop, not a menu. Every project moves through them, from the first market map to the day your team runs it without us. Some clients enter at strategy, others arrive with a model that needs testing. Wherever you start, it ends the same way. With the capability in your hands.
All 20 services→01
Strategize
We map where value is moving in your market and where your next growth lives.
02
Design
We design the business models, propositions and experiences that capture it.
03
Validate
We test everything with real customers before you invest big.
04
Embed
We train your people to run the engine, then we get out of the way.
03 Four growth paths
Four ways we unlock growth
Every engagement starts with the same question. Where is value next for you? These are the four paths we take to find it, and on every one of them your team learns the method while we work. Drag through them.
Unlock new markets
Explore new opportunities and expand into untapped markets.
- New products & business models
- Experimentation & validation
- Commercialisation & GTM
Drive future growth
Lead with disruptive innovations that shape what comes next.
- Future visioning
- Growth strategy
- New business building
Build capabilities
Empower your teams to innovate at speed and scale.
- Innovation training
- Guided innovation workflows
- Accelerator programs
04 Selected projects
Work that moves markets
All 35 projects →Strategy only counts when something ships. A selection of the work, from global giants to bold challengers, built together with the people who now run it. Microsoft. Toyota. Cisco. Herman Miller. INGKA Centres. Companies that can hire anyone chose the people who invented the discipline.
Microsoft
From customer insights to customer value
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Toyota Financial Services
How to start the creative engine
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Cisco
Shaping the future of Industry 4.0
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Herman Miller
3 future scenarios that change the way we work today
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INGKA Centres
A strategic redesign, from circular concept to cutting-edge ecosystem
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Our approach? Customer focused, entrepreneurial, creative and data-driven.
I want to know more!→05 Official Miro partner
The #1 visual workspace for innovation.
Since 2024 we are officially a Miro partner. Supported by the world's leading AI innovation workspace, 100M+ users, 95% of the Fortune 100, we supercharge collaboration to drive growth.
About the partnership→
06 Trusted worldwide
We measure ourselves the way you would. In capability left behind, not hours billed.
0Clients across every industry
0Readers of our books
0Continents, one team
0Years designing business
07 Inspiration
Fresh thinking
All inspiration →The thinking behind the work, free to take and use. That is not marketing. That is the business model.
Insight
The art of killing innovation projects.
Companies invest significant resources in launching new initiatives, products, and services to stay ahead of the competition, but what is often overlooked is th…
Read →
Insight
Building a Purpose-Driven Business: Why having a mission matters.
Purpose-driven companies have taken center stage in today's business landscape, striving to make a positive impact on people, planet, and profit while reaching …
Read →
Insight
4 paths to structure innovation.
In today's business world, innovation is a must if companies want to remain competitive, and to be successful it needs to be paired with a customer-centric atti…
Read →Ready forthe future?
Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.