5 million
readers.
We gave our method away, and five million readers picked it up. These four books are how business design left our studio and entered the boardrooms of the world.

Four books, one method. Read them and you can run it yourself, which is exactly the point.
Meet the people who wrote them→Business Model Generation.
Handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.
Business Model Generation is a handbook for visionaries, game changers, and challengers who want to defy outmoded business models and design tomorrow's enterprises. Uniquely visual and accessible, it was co-created by 470 Business Model Canvas practitioners from 45 countries and takes powerful strategic ideas and tools and makes them easy to implement in your organization. It teaches you to systematically understand, design, and implement a game-changing business model, or analyze and renovate an old one, while deepening your understanding of customers, channels, partners, revenue streams, costs, and your core value proposition. Designed for doers, it features practical innovation techniques used by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, and Deloitte.
- Over 5 million readers in 36 languages
- Named by USA Today among the 12 best business books of all time
- German edition named Management Book of the Year 2011


Design a Better Business.
New tools, skills, and mindset for strategy & innovation.
Design a Better Business is a great set of design tools explained for the innovator, answering what design thinking for strategy and innovation looks like and which new tools, skills, and mindsets create a sustainable culture of innovation. The book stitches together a complete design journey from beginning to end, guiding readers step-by-step from the initial spark of an idea all the way to scaling it into a better business. It includes a comprehensive set of over 20 tools and skills that help you harness opportunity from uncertainty by building the right teams and balancing your point of view against new findings from the outside world. It also shares Business Models Inc.'s insights from six years of design thinking work with clients.
- Over 20 practical design tools and skills
- 50+ case studies from ING Bank, Audi, Autodesk, Toyota Financial Services, startups, and social impact organizations
- Personal insights from thought leaders including Steve Blank, Alex Osterwalder, Nancy Duarte, and Rob Fitzpatrick
Business Model Shifts.
6 ways to create new value for your customers.
Never before has the business world seen so much radical change, and that change is accelerating, spotlighting the businesses and business models that must adapt or die trying. Business Model Shifts, by the bestselling producers and authors behind Business Model Generation and Design a Better Business, takes you on a groundbreaking journey of six fundamental business model shifts designed to maximize customer value creation. You will learn why and how value creation is changing and where value is next, learn from companies at the forefront of the shift movements how to create, deliver, and capture value, and get practical insights on how to shift your own business model.
- Covers 6 fundamental shifts: products to services, shareholder to stakeholder, physical to digital, pipeline to platform, incremental to exponential, and linear to circular
- By the bestselling producers and authors behind Business Model Generation and Design a Better Business
- Authored by Patrick van der Pijl, Justin Lokitz, Roland Wijnen, and Maarten van Lieshout


Augmented Collaboration.
How teams and AI work as one to innovate.
Our newest book is a guide to the most important shift happening inside organizations today. The way teams work has not kept up with the way technology has evolved, and the cost of that gap shows up everywhere. Slower decisions, stalled projects and ideas that lose their edge long before they reach the customer. Augmented Collaboration introduces a new model of working where humans and AI move in sync, where insight becomes action faster, and where collaboration finally feels as fluid as the challenges it is meant to solve. Built with a global community of more than 250 co-creators, it delivers a complete operating system for innovating in the AI era, designed to be used, tested and applied inside your own organization from the first workshop to the enterprise-wide rollout.
- Co-created by 250+ AI and business experts across the globe
- 320 pages of frameworks, visuals and real-world stories
- One collaborative operating system for innovation in the AI era
Want the ideasapplied?
Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.