Business Model Generation.

Business Model Generation is a handbook for visionaries, game changers, and challengers who want to defy outmoded business models and design tomorrow's enterprises. Uniquely visual and accessible, it was co-created by 470 Business Model Canvas practitioners from 45 countries and takes powerful strategic ideas and tools and makes them easy to implement in your organization. It teaches you to systematically understand, design, and implement a game-changing business model, or analyze and renovate an old one, while deepening your understanding of customers, channels, partners, revenue streams, costs, and your core value proposition. Designed for doers, it features practical innovation techniques used by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, and Deloitte.

Highlights

• Over 5 million readers in 36 languages
• Named by USA Today among the 12 best business books of all time
• German edition named Management Book of the Year 2011
• Co-created by 470 Business Model Canvas practitioners from 45 countries
• Self-published in 2009, published with Wiley in 2010
• Produced by BMI CEO and founder Patrick van der Pijl
• Introduces the Business Model Canvas, created by Alexander Osterwalder

The method, given away. That is how we work.