The solution: 48-hour co-innovation lab on steroids, rooted in prototyping and end-user feedback.
In the middle of Silicon Valley, we designed the perfect arena for co-innovation, uniting designers, builders, and potential end-users. In this arena, we guided executives from Cisco, Ricoh, Woodside and Rockwell International on an entrepreneurial journey, creating promising startups in only 48 hours.
This co-innovation lab was designed around five teams. Each team focussed on a pre-defined opportunity area – (1) Informed Decision Making, (2) Autonomous Automation, (3) Enhancing Human Senses, (4) Next Generation Workforce and (5) Supply Chain. The teams went through a unique high-paced design process, rooted in prototyping and end-user feedback. Every 90 minutes (sometimes even less) selected end-users were brought into the arena to help the teams explore untapped needs and test assumptions, making use of low and high fidelity prototypes. With this valuable input, the teams were able to quickly pivot to different concepts when necessary or validate and refine desirable concepts.