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Strategy, design and business, no fluff. Everything we learn ends up here, free to use without asking.
Written by the people who run the projects, not by a content team. When something works in the field, it ends up here.

The 4 silent killers of portfolio management (and how to avoid them)
You've got the framework. You've seen the examples from Amazon and Disney. You've got the 5-step plan with template. And yet, most organizations that start with portfolio managemen…
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The 5-step plan to map your business model portfolio.
You've got dozens of initiatives running. But do you actually know which ones are making real impact? Most organizations are drowning in a sea of projects without knowing what dese…
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How Disney balances 100 years of magic with streaming-era innovation.
A hundred years ago, Walt Disney created something magical: a universe where dreams became reality. Today, that same company runs more parks, more content, and more platforms than …
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A look inside Amazon's portfolio: How Jeff Bezos manages 30+ business models simultaneously.
Jeff Bezos started with books. Today, Amazon runs satellite networks, quantum computers, and a cloud empire that powers the internet. Thirty different business models, all at once.…
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Search vs. Execute: Why most companies kill innovation too early.
It always starts with enthusiasm. A cross-functional team gets the green light for a new initiative. Six months later, the project is quietly shut down. But here's what really happ…
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Why your portfolio moves slower than the market (and what to do about it).
The world around you is changing fast. New business models are being launched, established players are disappearing, and the rules of the game in your industry are shifting. But mo…
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Innovation Isn't Luck. It's a System.
While the U.S. and China accelerate innovation, European companies risk falling behind. But the solution isn't just tech or flashy hackathons, it's building a repeatable, structur…
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2025 Business Trends - From Buzzwords to Building Blocks for Success
A look at the trends actually gaining momentum in 2025: agentic AI moving from assistant to partner, Gen Alpha emerging as a power customer, sustainability becoming the default cho…
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9 best practices in venture clienting.
In a world where business evolution is relentless, innovation isn't optional-it's survival. Enter venture clienting: a game-changing strategy where corporations become early custom…
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3 Successful venture clienting units redefining corporate innovation.
Discover how industry leaders like BMW, B. Braun, and Vattenfall are accelerating innovation and staying ahead of the competition through venture clienting. By partnering with star…
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The art of killing innovation projects.
Companies invest significant resources in launching new initiatives, products, and services to stay ahead of the competition, but what is often overlooked is the art of ending proj…
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Building a Purpose-Driven Business: Why having a mission matters.
Purpose-driven companies have taken center stage in today's business landscape, striving to make a positive impact on people, planet, and profit while reaching beyond the tradition…
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4 paths to structure innovation.
In today's business world, innovation is a must if companies want to remain competitive, and to be successful it needs to be paired with a customer-centric attitude. This post expl…
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Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.