ASIS International
ASIS International, the world's largest membership organization for security management professionals, faced stagnating membership growth and needed to evolve its strategic framework for a global future. Over a 1.5-year collaboration, BMI co-created the 2024-2028 Strategic Plan, giving ASIS a unified global vision and actionable strategies for growth.
The challenge
ASIS faced stagnating membership growth and needed a clear, forward-looking vision to remain strong in the security landscape. Transitioning from a primarily U.S.-based organization to a global presence, it needed a partner for inclusive co-creation to engage stakeholders and craft a strategic vision for innovation and global growth.
Our approach
The collaboration ran in three phases: understanding ASIS' current role through graphic history, context analysis, business model mapping and co-creation sessions with members; creating a vision, strategic plan and activation story refined with the staff team and approved by the advisory board; and moving from vision to an actionable strategic plan, including an innovation sprint that tested and validated a potential new member service over four weeks.
The results
- An advisory-board-approved, actionable 2024-2028 strategic plan aligned with ASIS' future vision, shifting its role from educator to facilitator.
- Over 400 stakeholders engaged in strategic planning, deepening commitment across the global organization.
- An empowered staff equipped with innovation tools, democratizing strategy and highlighting new opportunities for value creation and revenue.
The method stayed with the team. It always does.
Want resultslike these?
Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.