BMI · Business design since 2010

Cisco

Client
Cisco
Case
Shaping the future of Industry 4.0
Discipline
Business design

Cisco combined forces with Woodside, Ricoh, and Rockwell Automation in CHILL (Cisco Hyper Innovation Living Labs), an intense 48-hour co-innovation lab designed, produced, and facilitated by BMI. The result: five validated, future-proof business models for tomorrow's manufacturing challenges.

Cisco

The challenge

Industrial markets have changed radically with automation, industrial IoT, 5G, and drones, and the needs and attitudes of the next generation of workers keep shifting. The question: how might four multinational companies co-innovate on tomorrow's challenges in manufacturing to stay ahead of these changes?

Our approach

In the middle of Silicon Valley, BMI designed a co-innovation arena uniting designers, builders, and potential end-users, guiding executives through an entrepreneurial journey in just 48 hours. Five teams each tackled a pre-defined opportunity area, from informed decision making to next generation workforce, through a high-paced design process rooted in prototyping, with selected end-users brought in every 90 minutes to test assumptions and refine concepts.

The results

  • Five brand-new joint startups with future-proof business models, validated prototypes, and game plans designed for impact.
  • A 'Dragon's Den' finale in front of executive leadership from all four companies produced a big majority of 'I'm in!' responses to all five pitches.
  • All achieved in just 48 hours.
“When you have a good idea, bring in an end user and then they chop down 80% off your idea it really gets you down to the core of what's useful, very quickly.”Josh Goyder, Data scientist, Woodside Energy

The method stayed with the team. It always does.

Want resultslike these?

Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.