Design a Better Business is a great set of design tools explained for the innovator, answering what design thinking for strategy and innovation looks like and which new tools, skills, and mindsets create a sustainable culture of innovation. The book stitches together a complete design journey from beginning to end, guiding readers step-by-step from the initial spark of an idea all the way to scaling it into a better business. It includes a comprehensive set of over 20 tools and skills that help you harness opportunity from uncertainty by building the right teams and balancing your point of view against new findings from the outside world. It also shares Business Models Inc.'s insights from six years of design thinking work with clients.
Highlights
- Over 20 practical design tools and skills
- 50+ case studies from ING Bank, Audi, Autodesk, Toyota Financial Services, startups, and social impact organizations
- Personal insights from thought leaders including Steve Blank, Alex Osterwalder, Nancy Duarte, and Rob Fitzpatrick
- #1 New Release in Strategy on Amazon
- #1 Management Book in The Netherlands
- Translated into Dutch, with translations in Danish, Chinese, Turkish, Portuguese/Brazil, German, French, Thai, Vietnamese, and Spanish
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