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HSO

Client
HSO
Case
From growth targets to proposition development
Discipline
Business design

International IT consultancy HSO was approaching its growth targets but recognized that current successes were no guarantee of future performance. With Business Models Inc., HSO transitioned from traditional product thinking to strategic proposition thinking, developing six concrete growth propositions and identifying eight new market industries for sustained growth.

HSO

The challenge

HSO stood at a strategic turning point: in an increasingly competitive IT consultancy market, it needed new business models to unlock additional revenue streams, promote innovation and strengthen its long-term position. What had brought HSO this far would not take them into the future, and the company wanted to act proactively from a position of strength.

Our approach

BMI conducted a thorough audit of HSO's portfolio of 14 products and services, grouping it into core products, growth opportunities and experimental offerings. In parallel, an extensive external analysis covered trends, market sizes, IT spending patterns per industry and key competitors, revealing market gaps and unmet needs. Stakeholder interviews and co-creation with management transformed product thinking into proposition thinking.

The results

  • Eight strategic growth industries identified through data-driven analysis, giving management a clear framework for market focus.
  • Six defined growth propositions with clear value propositions, target groups and implementation strategies, ready to bring to market.
  • A transformation from product thinking to proposition thinking as the basis of HSO's growth strategy, with sharper strategic focus and market positioning.
“The process with Business Models Inc. helped us gain strategic clarity across a complex portfolio. Their sharp analyses and co-creation approach not only created a clear focus on growth propositions but also fostered a shared understanding within the team about what we wanted to focus on. The combination of business model thinking and portfolio structuring made all the difference.”Roger Berger, Portfolio Director Global Services HSO

The method stayed with the team. It always does.

Want resultslike these?

Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.