Nederlandse Spoorwegen (NS)
Nederlandse Spoorwegen (NS), the principal Dutch passenger railway operator serving over 1 million passengers a day, uses its Innovationplatform to validate and bring new ideas to market. BMI co-created a unified vision and actionable steps to align the platform's current business model with its future innovation goals.
The challenge
After two years of significant strides, the NS Innovationplatform faced multiple possible directions and needed a clear strategic direction to ensure alignment between its current business model (execution) and future innovation goals (search), guided by a unified vision.
Our approach
Through two co-creative strategic sessions, BMI worked in three steps: understanding the current value by analyzing the business model, internal customers and external trends; stakeholder validation via qualitative and quantitative research between sessions; and defining the vision and next steps, exploring multiple business models and the bold actions needed to achieve the goals.
The results
- A unified vision and strategy enabling clear priorities, faster idea acceleration and well-planned resource allocation.
- Validated stakeholder profiles offering insight into how innovation delivers value to various NS stakeholders.
- Detailed future business models that separate execution from search, letting the platform optimize current operations while exploring new opportunities.
The method stayed with the team. It always does.
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