PEAKS
Fintech startup PEAKS envisions making investing easy for everyone with its user-friendly, app-based investment platform. To become profitable and scalable, PEAKS partnered with Business Models Inc. and investor Haerlem Capital in a strategic overhaul focused on business model innovation and customer-centric design.
The challenge
PEAKS faced limited market penetration beyond early adopters, profitability concerns requiring business model optimization, and scalability issues without a clear strategy for expanding into new markets or customer segments.
Our approach
BMI partnered with Haerlem Capital and PEAKS' core team, researching the market, clients and competitors and redesigning the business model portfolio with relevant value propositions for current and new customer segments. The team constantly challenged the status quo and did not shy away from difficult discussions and decisions to secure significant, sustainable improvements.
The results
- A substantial increase in user base with higher acquisition and retention, and profitability achieved through additional value propositions and cost optimization.
- Successful entry into new markets with a scalable business model and clear expansion roadmap.
- An improved brand reputation as a user-friendly, trustworthy platform for beginner investors.
The method stayed with the team. It always does.
Want resultslike these?
Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.