Van Oord
Van Oord, the marine ingenuity specialist, wants to lead the transition towards a sustainable future. A 100-day accelerator with BMI produced two potential areas for new sustainable business and a new way of working, concretizing Van Oord's leading role in creating a sustainable world for future generations.
The challenge
Van Oord has been innovative for over 150 years and excels at execution, but new business models require a different way of working and a search mindset. The question was how Van Oord could contribute to a sustainable future with new business models.
Our approach
A 100-day accelerator with a cross-business and cross-generation team went into search mode: after creating a strong point of view and generating many ideas, five strong business models for sustainable business were designed. The team focused on two, running experiments with landing pages, customer interviews, a social media campaign, and partner interviews.
The results
- Two potential areas for sustainable business, with important assumptions (in)validated and key insights obtained within weeks.
- A new search mindset, cross-business collaboration, and internal way of working to continue exploring new opportunities.
The method stayed with the team. It always does.
Want resultslike these?
Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.