Customer Journey Mapping Workshop
Your customer does not experience departments. They experience one journey, and right now nobody in your organization owns it end to end. Marketing owns awareness, sales owns conversion, service owns the aftermath. In this workshop we put the whole journey on one wall and walk it together, moment by moment. The gaps become visible, and visible gaps get fixed. Less guesswork, more empathy, better experiences.
Why teams book this day+
Because the journey is split across silos and the customer sees every seam. One shared map changes the conversation from whose fault to what next, and that shift alone is worth the day.
What you will walk away with+
A journey your whole team can point at.
- An end-to-end map of the real customer experience, built from real input
- The moments that matter, ranked, with the pain points named
- Opportunities to innovate that no single department could see alone
- A repeatable mapping method your team owns
The tools you will master+
End-to-end Customer Journey Map, Persona and Customer Profile canvases, Jobs-to-be-Done, pain point and opportunity mapping, and experience prioritization. All live in Miro.
How the day runs+
One customer, one journey, one wall, walked together from first touch to last.
- 09.00 · One customer, one journey, one wall
- 10.30 · Walking the journey, every moment and every seam
- 12.30 · Lunch
- 13.30 · Pain points and the moments that matter, ranked
- 15.00 · Opportunity hunting across the silo lines
- 16.30 · The redesign backlog, prioritized together
Who should be in the room+
- CX, marketing, product, innovation and sales teams who touch customers daily
- The leaders who own the metrics those teams answer for
Investment+
One day, €895 per person. Two days, €1,595 per person. Both include workshop design, facilitation, Miro board setup and an evaluation report. Excluding VAT and travel.
Designed, like everything we do, to make itself unnecessary.
Book this workshop.
Choose your preferred option and request a quote. We will contact you within two business days.
Customer Journey Mapping Workshop
Request a quote
Ready forthe future?
Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.