Product Portfolio Mapping Workshop
Portfolios grow the way attics fill up. One offering at a time, each justified, until nobody can say what the whole is for. This workshop empties the attic onto one visual map. Together we score every product and service on strategic fit, profitability, customer value and feasibility, and then we make the calls. Where to invest, what to stop, what to start. Clarity today, and a balance between the revenue you live on and the growth you are betting on.
Why teams book this day+
Because without a structured, visual process, portfolio decisions default to history and volume. The loudest product wins. A mapped portfolio lets the strategy win instead.
What you will walk away with+
Decisions with reasons attached.
- A complete visual overview of your current portfolio
- Every offering scored on fit, profitability, customer value and feasibility
- Clear invest, hold, fix and stop decisions your team made together
- A portfolio rhythm you can rerun every quarter without us
The tools you will master+
Portfolio overview and growth analysis templates, color-coded evaluation, interactive voting and prioritization, all running live in Miro.
How the day runs+
The whole portfolio on one map by morning coffee, the hard calls made by the last one.
- 09.00 · The whole attic on one map
- 10.30 · Scoring rounds. Fit, profitability, customer value, feasibility
- 12.30 · Lunch
- 13.30 · The hard calls. Invest, hold, fix, stop
- 15.30 · Balance check. Today's revenue against tomorrow's growth
- 16.30 · The portfolio rhythm your team keeps
Who should be in the room+
- Management teams who own portfolio and investment decisions
- Product and innovation leads who defend the roadmap
- Finance, because the map changes the budget
Investment+
Online half day Quickstart, €449 per person. Half day hybrid, €495 per person. Two day Deepdive, €1,595 per person. Prices include preparation, facilitation and reporting. Excluding VAT and travel.
Designed, like everything we do, to make itself unnecessary.
Book this workshop.
Choose your preferred option and request a quote. We will contact you within two business days.
Product Portfolio Mapping Workshop
Request a quote
Ready forthe future?
Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.