Value Proposition Design Workshop
Most value propositions are written from the inside out. They describe what a company wants to sell, not what a customer is trying to get done. In this workshop we turn the telescope around. Your team steps into the customer’s day, maps the jobs, pains and gains that actually shape their decisions, and builds propositions to fit them. If the customer would not write it on the wall themselves, we keep working. You leave with the propositions and with the method that made them.
Why teams book this day+
Really understanding your customer takes more than a survey and a hunch. The teams that come to us usually have plenty of ideas and no shared picture of the person those ideas are for. One day fixes the picture. The propositions follow.
What you will walk away with+
Built in the room, owned by your team.
- Value propositions that are relevant to your customers, not just to you
- A tested fit between what you offer and the jobs your customers need done
- A prioritized shortlist, scored on impact versus effort
- The canvases and the confidence to run the next round without us
The tools you will master+
Customer Problem Map, Jobs-to-be-Done with pains and gains, the Value Proposition Canvas and prioritization frames. Everything runs live in Miro, so the boards keep working long after the workshop ends.
How the day runs+
A full day from the customer's world to a proposition they would recognize as their own.
- 09.00 · Into the customer's day. Jobs, pains and gains
- 10.30 · The problem map takes shape
- 12.30 · Lunch
- 13.30 · Proposition sprints on the Value Proposition Canvas
- 15.00 · The fit check. Would the customer write this themselves
- 16.00 · Prioritize on impact versus effort, plan the first test
Who should be in the room+
- Marketing, sales, CX and innovation teams who face customers daily
- Product owners shaping the next release
- Founders and leaders sharpening the core offer
Investment+
Half day, €495 per person. Full day, €895 per person. Both include workshop design, facilitation, Miro board setup and an evaluation report. Excluding VAT and travel.
Designed, like everything we do, to make itself unnecessary.
Book this workshop.
Choose your preferred option and request a quote. We will contact you within two business days.
Value Proposition Design Workshop
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Ready forthe future?
Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.