BMI · Business design since 2010
Tools · Visual thinking ● Open for new projects - local / Amsterdam · Taipei · Shenzhen

Canvases.

Explore our diverse range of canvases designed to spark creativity and streamline your projects workflows in a visually engaging way.

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Visual thinking

Business model canvas

The holy grail of design thinking tools. Understand a business model in a straightforward, structured way, from the customers you serve and the value propositions you offer to how your company makes money. Created by Alexander Osterwalder of Strategyzer.

Visual thinking

Context map canvas

Understand what is happening around you. Map the trends and forces outside your company that could shape your business now and in the future. Created by David Sibbet of Grove International.

Visual thinking

Persona canvas

Love your customers. Give a customer segment a face and a name, making it easier to step into the shoes of the customer and talk about customer types in a tangible, concrete way.

Visual thinking

Value prop canvas

Really understand your customers, including their jobs to be done, pains, and gains, as well as your offer to them. Developed by Alex Osterwalder at Strategyzer.

Visual thinking

5 Bold steps canvas

Envision the future. Come to a shared agreement about what you are going to fight for together and the five bold steps you will take to get there. Created by David Sibbet of Grove International.

Visual thinking

Design criteria canvas

Benchmark your ideas. Every time. Form the principles and benchmarks of the change you are after, drawing on your business, vision, customer research, and context.

Visual thinking

The portfolio map

One tool to map them all. Plot your current business models and future business opportunities on one page so you can assess, prioritize, and strategize.

Want these toolsworking for you?

Explore the possibilities with Patrick van der Pijl and the BMI team. Every big shift starts with a conversation.