Wedge Global / MIDO Innovations
Business Models Inc. embarked on a journey with MIDO Innovations, the commercial enterprise of research and engineering firm Wedge Global, to bring FLORA 1 to market. FLORA 1 is an autonomous, wave-powered ocean sensing platform that revolutionizes ecological monitoring for offshore wind farms, already being tested at the Ecowende offshore wind park in the Netherlands.
The challenge
Offshore wind parks must be planned and developed without compromising ecosystems and while meeting EU Nature Directives, but traditional bird monitoring from ship decks fails in bad weather, leaving data gaps and costly setbacks. MIDO needed to articulate FLORA 1's value and find a viable go-to-market strategy to attract paying customers.
Our approach
BMI's strategy was threefold: strategic positioning, mapping the market and dissecting the value chain to pinpoint key stakeholders, their jobs-to-be-done and the biggest opportunities; value proposition development, crafting and iteratively validating compelling propositions with potential customers; and designing a partnership journey, a bespoke go-to-market approach that aligns FLORA with the right allies.
The results
- A visualized value chain of wind park development.
- Multiple validated value propositions within the value chain.
- A partnership journey as go-to-market approach, with FLORA 1 already deployed in the Ecowende offshore wind park.
The method stayed with the team. It always does.
Want resultslike these?
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